The impact of culture on value







Trillion $
Trillion $

In the $3.7 trillion global M&A market, CULTURE accounts for value erosion of more than $1.5 trillion.

The power to understand culture and its financial impact


Provides a proprietary Cultural Coherence Quotient (CCQ) and a financial impact score, turning the complexity of culture into a tangible financial metric.

Based on a multidimensional approach that analyses structured, semi-structured and unstructured data to arrive at actionable inferences.

Platform infrastructure that can be deployed continuously via a SaaS offering to an organisation or team.

Ability to slice data in multiple ways along different demographics through a comprehensive dashboard available across devices.

We use a four-step process to provide our clients with smarter, clearer, more relevant data on culture than has previously been possible.

We measure what matters, customising our analytics platform based on an in-depth understanding of your business mandate…

We collect smarter data, deploying a short proprietary survey based on the latest behavioural science that generates deeper insights into…

You get clear, detailed, actionable insights on culture and its financial impact – turning the complexity of culture into the clarity…

We use the power of AI to analyse more than 9,000 patterns of behaviour and slice the data in multiple ways – for results that are factual…

Measuring the impact of cultural dysfunction for an Employee Health and Wellness Company at a pre-deal stage and using this metric to plan and adjust the value of the deal accordingly.


Apex Summit & Awards 2019

The annual APEX Summit & Awards is a Who’s Who gathering of India’s private equity and venture capital world. At the Summit, top professionals from the country’s PE and VC firms, along with advisory firms throw light on the latest trends affecting transactions — private equity and venture capital investments and mergers and acquisitions — in the current environment.

The Awards recognise leading individual firms for transactions in the prior year, across 14 categories. In 2019, Culturelytics Founder, Yeshasvini Ramaswamy, participated in the kick-off panel on venture capital trends, and presented the Strategic Investor of the Year Award, which went to Naspers, one of the world’s largest technology investors.

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Apex Awards'19

The event kicked off with the Venture Capital panel covering trends in venture capital investments and exits, sectors investors are looking to back, legal and regulatory pitfalls, etc.


Our founder Ms. Yeshasvini Ramaswamy handing over the award for Strategic Investor of the year to Naspers, one of the largest technology investors in the world.

 Swetalk annual Conference in LA.

Ms. Smita Tharoor ( Co-Founder, Culturelytics Pvt. Ltd.) @swetalk annual conference in LA. Speaking on  #resilience #negotiation  #conflictresolution.

Cultural due diligence will become important in dealmaking: Report

We are extremely excited to let you know that India’s leading online business newspaper, LiveMint, has just published an article on our ground-breaking new study, ‘The Impact of Culture on M&A: the view of India’s leading investors’. Read more…

Hiring deferred in 60% Indian companies: KPMG report

Even though companies recognize New Delhi, May 4 (IANS) Amid COVID-19 disruptions, 66 per cent of organisations have deferred or suspended their hiring schedule at different job levels, while 30 per cent Read more…

Five in 10 organisations across industries keeping their salary increment budgets unchanged: Survey

According to the survey, five in 10 companies have deferred or suspended their promotion schedule; at the same time a downward trend on promotions numbers across all job levels was observed wherein Read more…

Why many M&A deals fail by not taking organizational culture into account?

Even though companies recognize culture as a key factor in the M&A’s ultimate success, most of them fail to conduct cultural due diligence before they finalize the deal. A great way to grow your business is Mergers Read more…

Startups in the area of health tech will have it the best

Things are happening at an unprecedented level world over. From an investment standpoint, I think startups in the area of health tech will have it the best. The whole pandemic has shown the world the need to connected, Read more…

Impact of COVID-19 on Startups” and “How the COVID-19 has been impacting the economy and M&A scenarios in India?

Resilience is an integral part of any organizational culture and the COVID pandemic that surrounds us gives us an opportunity to reassess our relationships. Core intrinsic values are what binds us together and our  Read more…

Covid-19 shatters start-ups’ dream. Government urged to come up with a burden sharing plan

The global pandemic has altered the human and enterprises’ behavior – working from home, no business travel domestic or international, enterprise buyers freezing the budgets, compensation pattern shifts for Read more…

MnA Genome: A made-in-India, AI platform that can predict the outcome of M&A deals

The Mergers & Acquisitions market, valued at $4.7 trillion worldwide accounts for $1.7 trillion in losses because one-third of the deals fail at culture integration. A Made-in-India, for the world, Artificial Intelligence platform Read more…

Request a Demo

To schedule a platform demo with one of our consultants, please fill in your contact details.

Tel: +91 80 23615999

Culturelytics, C, Manor House,
19/3/1, Palace Orchards, 8th Main, 18th Cross, Sadashivnagar, Bengaluru – 560080.
35 Tradescant Road, London SW8 1XD.

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Our culture is based on a set of core values that imbues all of our work as a team of dedicated employees and consultants.

Honesty & Integrity

Client Focus

Team work



Commitment to our people

Supporting learning at all levels by encouraging experimentation

Bringing together people from diverse backgrounds and work cultures, everyone on our team considers themselves to be a part of one big family. Regardless of the sector or job category they come from, we seek people who will be part of building our culture, with a focus on excellence, teamwork, enjoyment of the work and making a contribution to society

We set ourselves high expectations on honesty, integrity and transparency! Please send in your details to [email protected]